Friday, February 5, 2010

New state tourism logo


Distributed at a February 4 tourism marketing event in Anacortes was this small lapel pin (still posted on delivery card) featuring the state's new tourism logo: "Washington The State." A couple of years back the tagline "Say WA" survived only a few months. What do you think of this idea? I'm thinking maybe a series of humorous ads contrasting OUR Washington with the Washington populated by politicians. See www.experiencewashington.com, a very nice website, even for "locals."

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